AI And The Digital Marketing Scenario

2Base Technologies
2 min readJun 1, 2020

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AI And The Digital Marketing Scenario

The technology, in the year 2020, has witnessed some stunning innovations in the world of technology. There have been progressive advances in technology even from the early stages, for example, Android phones, automated vehicles, Virtual Reality, cryptocurrency, among a vast pool of other innovations. Artificial Intelligence is the trend in the long list of game-changers.

Simulated intelligence has been a debated subject for a long while with a long list of incredible accomplishments. These intelligent systems are causing a boost across various industries.

Digital marketing, which is now in its improvement stage, is probably one of such sectors where Artificial Intelligence is going to exert its prominence.

What does this mean to the future of digital marketing with the advent of AI?

Artificial Intelligence

The first thing that comes to one’s mind when they hear the term Artificial Intelligence is science fiction. It’s a common misunderstanding that AI is widely used to create killer robots who can take over humanity.

Artificial Intelligence and its applications exist on your telephone and your PC. Without much speculation, you can be sure that even your last purchase has been under the influence of AI.

There has been a constant fear that Artificial Intelligence will be liable for expanding the number of job losses. It must be understood that work supply and openings develop relatively.

While a few occupations will endure because of the usage of Artificial Intelligence, numerous doors will be opened made as a major aspect of this innovation.

AI in Digital Marketing

Artificial Intelligence has marked its presence in the world of marketing, thanks to progressive innovations and tools. Yet, it is not possible to exclude human supervision or action. The industry still requires human intervention from time to time.

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2Base Technologies
2Base Technologies

Written by 2Base Technologies

2Base is a full-service Interactive Digital Agency that offers creative, strategic and technical development of wide range of products and services.

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