E-commerce Mobile App: Why You Should Invest
Modern-day businesses are powered by the latest technologies. One of the revolutionary trends is the increase in mobile computing for business purposes. Most people tend to use their smartphones over their laptops or PCs for various purposes due to the availability of a wide range of apps.
Mobile apps are readily available in Apple App Store and Google Play Store, serving various purposes like mobile e-commerce apps for shopping, social media apps, streaming services, fitness apps, and more. Due to the dominance of these mobile apps, store owners need to invest in mobile app development to enhance their business growth. Customers love accessing businesses on the go; a mobile app can do the job.
Here are a few reasons why you should invest in an eCommerce mobile application.
Worldwide Audience Reach
It’s been proven that most of the internet traffic comes from mobile devices as it is easy for a person to access it. When you decide to have a mobile application for your eCommerce store, this mobile application increases your business's global reach, growth, and results in a support market expansion.
Surveys have reported that eCommerce stores with mobile apps had over 50% sales increases and over 40% of revenue increases. Mobile apps increase the convenience of the customers accessing your business, just with a click of the phone.
Active and Direct Advertising
One of the biggest benefits of having a mobile application is that your customers can communicate with your business at any time, regardless of their location. Your business is easily accessible to anyone on a customer-friendly app, strengthening your business and your brand, making it more likely for your customers to buy from your business. Mobile apps enable businesses to reach their target audience directly through notifications. With a smartphone app, you have already created a rapport with your customers.
Improved Customer Engagement
Customer engagement is significant for the growth of a business and the sale of any product or service. Mobile apps offer customers a smooth experience and interaction with your business as they can easily access it from their mobile devices.
Mobile apps help businesses to reach their customers and clients effectively and quickly. Effective communication with the organization improves customer engagement with your business. Features such as a support desk, real-time chat, and geo-targeted adverts are highly effective in improving communication with customers.
Enhanced Customer Reach
Mobile apps provide customers with excellent customer service, allowing them to make transactions on their phones, get notifications for offers, view product guides, review a product and access the help desk at any time.
A chatbot is an add-on to your mobile app. The chatbot enhances customer service by eliminating the need for a customer care representative to be available 24/7, thus reducing the cost and burden for a business.
Direct Channel for Marketing
Mobile apps are the best channels to communicate with your customers as they can get direct information about everything regarding the businesses through reminders, news feeds, and notifications. The different features available on mobile apps such as push notifications and chats makes it easy for a business to communicate and engage with the consumers.
Businesses can use customer information to market specific products to the target audience. Rather than spending on traditional marketing channels, mobile marketing is a cheaper alternative as both current and prospective customers are the focus audience.
Business Recognition and Visibility
Mobile apps improve business reputation and building brand recognition and visibility. A well developed, curated, and user-friendly app is the perfect substitute for the traditional advertisement mediums.
A well designed and developed app is more likely to be downloaded by the prospective customers when they are searching for services your business offers. The more recognition your business brand gets, the more trusted your brand will be. This leads to an increased customer turnover rate.
Accessibility
Mobile apps allow your customers to gain access to your business from anywhere with a tap of a button as there are no restrictions and boundaries involved with them. With the use of mobile apps, customers can stay updated with your business, making it easy for you to know about the recent trends in the market.
Social Platforms
One of the interesting features of a mobile app is the social media reach with features such as in-app messaging, likes, posts, and comments, allowing customers to interact, review products and building a community around the service your business offers. This helps in increasing the social standing of your business. Sharing your service on social media platforms like Facebook, Twitter and Instagram is easy, which results in a better reach of your business.
Mobile apps play a huge role in the growth of eCommerce businesses as they are easy to use, improves customer engagement, provides better user experience and convenience, thus increasing customer interaction and revenue. Mobile apps take a business to a global audience. If you are an eCommerce business owner, always consider having a mobile app.
