How to Pick the Right Color for Your App Design

2Base Technologies
3 min readMar 15, 2021
How to Pick the Right Color for Your App Design

Colors create an enhancing effect on human perception, preference, and psychology. The choices about color can be observed in babies as well as the aged.

A few responses to color are inborn, while some are the result of nature or culture. For instance, cool hues act as relaxants, and people often tend to prefer them over their more warm counterparts. The relationship between humans and colors has been around for a long time, acting as an effective communicator.

Understanding The Basics Of Colour

The Colour Theory

Let us have a look at the fundamentals. In color theory, we organize the colors on a color wheel and group them into the three most fundamental categories: primary, secondary, and tertiary colors.

Colour theory helps businesses in strengthening their brand, helping them in getting more sales and return on investment. A significant part of your branding focuses on color, as choosing the color can help you in the successful branding of your comp

The Colour Wheel

Sir Isaac Newton was the master brain behind the first color wheel, back in 1666. Artists and designers still use it to develop color harmonies, mixing, and palettes.

A color wheel, or color circle, is the abstract illustrative organization of color hues around a process, depicting the relationships between primary, secondary, and tertiary colors.

The color wheel consists of three primary colors (red, yellow, blue), three secondary colors (created when primary colors are mixed: green, orange, purple), and six tertiary colors (made from primary and secondary colors, such as blue-green or red-violet).

When you cut this circle from the center or draw a line in between, you will get the difference between cool and warm colors.

Selecting The Colours

Understand Your Target Audience

Colour is a highly subjective matter, with everyone having a different perception of it. For instance, some associate red with danger while others consider it as the color of love. The designer must consider other important aspects such as users’ culture and location when choosing the color palette. This helps in defining how the users will respond to the colors.

Make Your Brand A Focal Point

Your app’s color combination must compliment the philosophy and vision of your brand, helping in carving a niche and standing tall among competitors. It is crucial to coordinate your brand philosophy and the color to interact with your brand. The perfect color and philosophy combination will itself act as a marketing tool for your mobile application.

Avoid Overuse Of Colours

Try to have a mix and match various colors. Don’t shy away from experimenting, but it is vital to avoid going carried away by your colors. Keep your color palette to a minimum of three for clarity.

A mobile app development company must consider the effect of colors on users’ minds while developing apps. A clear understanding of the usage of colors is effective and mandatory in creating a stunning app design.

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2Base Technologies

2Base is a full-service Interactive Digital Agency that offers creative, strategic and technical development of wide range of products and services.