How To Take Forward Your Digital Marketing Agency During COVID-19
The COVID-19 pandemic has impacted the way we live. Almost every government and other authorities implemented strict lockdown measures to curb the virus, forcing people to remain locked in their homes. This global crisis has affected the lifestyle and business, including digital marketing agencies. With governments banning group gatherings and the fear of contracting the virus has pinned people to stay at their homes. Various organizations have provided their employees with the facility to work from their homes. Most people are spending more time online, which means that the activity on social media is more.
Businesses are adapting to the crisis. Gyms and health clubs are offering online workout classes via various mediums to get going. Restaurants and grocery stores have switched to delivering food via eCommerce applications. The healthcare sector has come up with telemedicine apps to offer the patients the best services. This trend is no different from the digital marketing industry. Marketing agencies can make good use of the situation and boost the online presence of their clients.
Re-evaluate social media posting schedules
Pre-coronavirus strategies recommend posting social media content during the day while people are at work. But employees working from home often let go of the balance and work during the early or late hours to juggle child care and other household responsibilities. Try and error method is the best way to evaluate this situation. Post your content at different times during the day, analyze the results with social media analytics to deduce a conclusion.
Real-Time Posting
As people are currently working on a flexible schedule, the current pattern of social media posting may have less effect. It’s wise to pause the current schedule. Instead, participate in social media conversations and discussions, and then post in real-time. Use your social listening tools and use the insights to inform content at the right time. Post the content when you feel is the right time according to the situation.
Empathy
Empathy is a factor that differentiates great PR and marketing from ordinary communications. Organizations that show empathy earns the respect and attract loyal customers. Empathy is critical at this coronavirus pandemic crisis as people feel more vulnerable. Various brands and organizations show empathy by offering free or discounted products and services. This is a great long-term marketing strategy.
Track The Trends
One of the best ways to provide apt content during the crisis is to measure the sentiments and the current trends with perfection. Closely observe conversations across social media platforms, online communities, and eCommerce pages to spot the right opportunities to market your product. Companies should be focusing on collecting the right data and focus on the situation.
Seek Positive Reviews
Positive online reviews add value to the SEO efforts and increase the reputation of a brand. Online reputation management is very vital during the ongoing pandemic crisis. Providing the right service or product during these testing times, when people desperately need it is likely to be rewarded with a glowing review.
Don’t Panic
The golden rule of any crisis — Don’t panic. Panic induced reactions won’t work well in digital PR or marketing. Instead, carefully analyze the metrics and all relevant data before making a decision.
Refute Fake News
Closely monitor the social media and the source of your news to debunk posting false information, especially during this crisis. Creating a media monitoring dashboard dedicated to the coronavirus can improve the authenticity of the content, hence your brand reputation. Sharing fake news on your social media handle can harm the reputation and trust factor of your organization, thus affecting your business.
COVID-19 has impacted businesses around the world on a large scale, including digital marketing. However, just like the olden proverb says, if there is a will, there is away. The tips mentioned above can help your digital marketing firm stay alive and kicking during the ongoing crisis.
