Instagram Data Analysis

To put in simple terms, Instagram is often used for engagement. For people, it is a great experience in interacting with brands and other people. Most importantly, social media exists because of engagement and this engagement is what makes Instagram a great social media platform.

As an entrepreneur, I have come across businesses who lack the necessary skills in utilizing social media tools like Instagram. Surprisingly, the popularity of Instagram as a marketing tool is increasing as the years pass by. In 2018, more than 75% of the companies are using the Instagram platform and social media analytic tools. This is more than 50% used in 2017.

Most people never think of leveraging Instagram for their own business or services. However, once they learn to use it, then nothing can stop them from becoming successful. The presences of the right metrics and Instagram analytics you can easily get more engagement for your audiences and even be able to grow your followers.

Nowadays, there are various Instagram analytic devices developed by a custom software development company. These Instagram tools can assist you in keeping track of your progress and even allow you to find areas to improve. The basic focus here is on the free Instagram tracker or analytic tools. Such things can assist you to focus on the money and efforts that you put in the Instagram content.

Transform Into Power User With A Good Instagram Analytics Tool

One major aspect you need to realize is that there is an easy way of getting results through social media analytic tools. And you won’t find a “kryptonite” that can easily help you to crush on Instagram. There is extensive diversity in terms of content on the Instagram platform. In such a case, going for an Instagram analytics tool developed by any custom software development company can be handy. Seriously, having some kind of divine Instagram analytic tool that is simply based on your priorities can be great.

Sometimes your primary focus will be on the stories or the user-generated content. Even sometimes it can be that you are constantly running ads and influencer campaigns. Here what you need to realize is that irrespective of your goals, there needs to be a combination of paid and free Instagram tools which can assist you step-by-step in the data-tracking game.

Some of the best social media analytics tools that work best in Instagram are given below -

● Sprout Social

If you are looking for a complete social media management solution for your business, then the Sprout Social will be the perfect one. It is a no-brainer that most people really enjoy using Sprout Social, and indeed it does have some good Instagram analytics feature. Besides the ability to schedule Instagram content, the platform has a comprehensive dashboard. This will simply break down your top-performing content as well as the audience growth.

Furthermore, such features will provide details regarding your content strategies and even about the support growth present in the Instagram, instead of allowing follower count to stagnate. For example, the Sprout will provide clues to you regarding the videos or the user-generated content, and whether it is killin’ it. Due to this, you can post a lot of the same or simply switch up the content as per your requirement.

Here, another key component of this Instagram tracker lies is Instagram growth. This can be effectively used for utilizing the hashtags. Using Sprout, your business can easily view tags which score a whole lot of engagement and ones with which you can experiment.

● Crowdfire

Using Crowdfire, marketers can schedule post as well as to measure their performance. Also, they do have the option to track the various mentions related to their brand. Plus, there is the option to curate content that is related to their industry all over the Internet. Here the Instagram tracker will deliver the article and even the image recommendation. This will be from other websites, so it will help marketers to expand their visibility, with regard to the content that needs to be included in the Instagram strategy.

Furthermore, the analytics tools of Crowdfire will even visualize the Instagram data in various user-friendly chats. Plus, such social media analytics tools will even drill down the number of advanced metrics. This will display how you are performing over a long period of time.

● Iconosquare

Iconosquare is one of the best Instagram analytic tools which is tailored made for agencies and various brands that are managing various accounts. This platform has various competitive hashtags. Also, it has the extensive feature of growth-hacking which is not even available in Sprout.

Furthermore, besides the full-blown and authentic analytics platform, the Iconosquare provides free Instagram audit, especially for a business profile. Also, such Instagram tools will ensure that the profile is complete and even sticks to the best practice of the platform. Even the audit will assess the thirty most recent posts along with the general account settings.

● Phalanx

Besides some of the best and more in-depth Instagram analytics tools which are already discussed in this article, the Phalanx is somewhat straightforward. The engagement calculator of Phanx will analyze the engagement rate of any kind of Instagram account. Even though such kind of social media analytics tools are simply marketed for influencers, even a business or personal account can be plugged in.

Engagement rate is commonly calculated by dividing the number of comments and likes that a post gets along with the count of followers of the account. Most importantly, there aren’t any magic numbers with regard to what kind of influencer engagement rate of the brand.

Another important advantage of an Instagram tool like Phlanx is that it can spot accounts which are having fake followers and even find out whether an influencer’s post is getting some legitimate engagements or not. Likewise, the Phalanx can be used for tracking competitor engagement along with your own account.

● Union Metrics

Now the Union Metrics won’t provide the Instagram tracker for free, still, it provides a free monthly Instagram checkup. Here, the checkup will inform you on which hashtag will or can simply increase your engagement.

Plus, Instagram tools will provide details about the post that resonate best with your audience and especially at what time the followers use the app. Even though the social media analytics tools won’t provide the analytic details beyond thirty days, still it is very much useful for checking out the short-term themes as well as patterns. This will simply help in improving your metrics.

Are You Ready To Try Instagram Analytics Tools

At the end of the day, social media is very much simple. It is all about understanding what your audience wants and what they are looking for. Most importantly, after knowing their requirements, you need to provide them consistently.

The same is what you can do with Instagram analytics developed by a custom software development company. It will help you to go far beyond the given metrics. Most importantly, with such analytic tools, you can easily identify the targeted customers, get to know what their requirements are, and get to learn how to serve them better.

After all, social media analytics tools are best for analysis. In-depth reporting will definitely take a huge amount of hours to compile. It is better if you have quick insights which can help you to take actions, and even update your marketing campaign, leading to faster growth.